Intelligently Distribute Product Marketing Content
The Product Marketing Publications process involves identifying, authoring, publishing and delivering information in support of demand generation. These publications describe the features, benefits and other characteristics of a product or service. The Product Marketing Publications process is typically performed by a publications author from the marketing department, who manually collects, collates and formats content created by various content experts into a product marketing deliverable. Because the process and content that goes into the product marketing publication are typically disconnected from the source product information, the resulting deliverables are frequently inaccurate and inconsistent and the company incurs high translation costs. Often these publications are on the critical path of the product launch process because the marketing organization delays creating them until the product design is complete and no changes are expected.
As more companies serve a global economy, there is increased pressure to distribute product marketing content through multiple delivery channels and media, causing leading product manufacturers to focus on marketing content management as a source of cost savings and improvement in the quality of marketing information distributed to potential customers. The companies are seeking to improve the authoring and maintenance of worldwide product marketing content and reduce translation costs by creating product marketing content as components in a document management system that can be reused across multiple distribution channels.
PTC's Product Development System (PDS) provides publication document management services that provide iteration history, library services, visualization, document templates, and change notification. Web-based collaboration workspaces are accessible to distributed internal teams and external creative contractors. An integral workflow engine routes deliverables through custom approval and review processes and custom deliverable lifecycles. The PDS also includes capabilities that allow multiple authors to concurrently create textual and graphical content as reusable publication components. The objective of delivering content through multiple delivery channels and media is ultimately met using the PDS to dynamic assemble marketing deliverables from publication components.
